Dixxon, creator engine

Ten creators, flannel season, one number

Ten creators, seven videos each a week, a flannel in every frame. One number to protect: cost per 1,000 views.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Samhain flannel, first wear, honest take

A creator opens on the fabric, says $59.99 on screen, tags Dixxon and discloses the partnership in the first line.

Illustrative post

Part 1 of 15

Summary

Creator engine summary
Roster	Ten creators over six weeks	The roster grows by two each week until it reaches ten. Live counts by week: 0, 2, 4, 6, 8, 10.
Who	Flannel and workwear wearers	Men, women and parents, matched to The Samhain Flannel, the Barber T-Shirt and the party shirts.
Production	Seven videos per creator each week	At ten creators that is 303 creator videos a month.
Pay	Three bands, caps from $600 to $1,500	Starter, Standard and Premium. Bands, caps and amounts are Proposed.
Bonus	$50 flat past 100,000 views	One bonus per creator per month, organic views only. Proposed.
Compliance	A claims sheet copied from the site	Creators quote only lines Dixxon already prints, such as Made in the USA on the Barber T-Shirt.
Rule for the category	Apparel: fit, fabric and origin from the page	Nothing about fit, fabric or origin that the product page does not print. No invented deadlines.
Goal	$1 per 1,000 views	The target is Proposed. The simulator starts at $5.74, and closing that gap is the work.
Report	A Monday report, nothing to chase	Cost per 1,000 views by creator and by format, what we cut and what we shoot next.
Decision	You approve a $15,000 monthly ceiling	Ten creators at the top cap, bonuses excluded. Roster and ceiling are approved before anyone is paid.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

History

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program and the paid ad engine beside it. The playbook for Dixxon is the same: a tight roster, a hook library, one variable per test, losers killed early. I have not run apparel, so the first weeks are for learning your category rules from your team.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

30,536
Reviews already on a Dixxon page
One page carries a count of 30,536 reviews. Creator video would add motion and fit to a base of buyers who already talk.
Published
4.9
Rating on the crew socks
The 6pk Premium Core Crew Socks - Black shows 4.9 from 1,618 reviews. Basics reviewers can speak to fabric without inventing anything.
Published
13-Year
An anniversary series in the menu
The 13-Year Anniversary Series sits in the site navigation. It is a story creators can tell across a whole flannel season.
Published
$50+
A free shipping line to quote
The site prints $50+ Free Shipping. A creator can say it on screen once the live terms are checked against the claims sheet.
Published

Part 4 of 15

Principles

One variable per test
Each batch changes one thing: the hook, the first shot or the price on screen. The Samhain Flannel at $59.99 and a $30.00 flannel are separate tests, never mixed.
Losers killed early
A format that stays far from the $1 target for cost per 1,000 views gets cut after two rounds. Creators keep shooting what the data keeps.
A hook library, not scripts
Every winning opening goes into a shared hook library. Creators shoot in their own words, wearing the real flannel, and never read a script.
One number to protect
Cost per 1,000 views, target $1. Pay is capped at $15,000 a month for ten creators, bonuses excluded, so the spend cannot run past the result.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

MarcusMon 8:30 AM
This week is The Samhain Flannel, men's and women's. Open on the fabric close-up, say the price on screen: $59.99. Seven videos each. The hook library is pinned.
TessaMon 10:15 AM
Can I say the flannels are made in the USA? I only see that on the Barber T-Shirt page.
Good catch. Only the Barber T-Shirt carries Made in the USA. Leave origin out of the flannel videos until we confirm it.
Roster BotAppTue 9:00 AM
Monday report is up. Best format: fit check on The Samhain Flannel. Cost per 1,000 views is still above the $1 target. The price-on-screen hook is the loser, so it is cut.
MarcusWed 2:40 PM
Draft sent back. The Barber tee line says it runs big. The page says True to size. Reshoot that one line, keep the rest, and repost in #drafts.
Roster BotAppFri 11:05 AM
One video passed 100,000 views, organic only. The $50 flat bonus is logged. One bonus per creator per month.
MarcusFri 11:30 AM
Check before we queue it for paid: is the disclosure in the first line and the Dixxon tag visible? Reply yes and I will move it to the next step.
Yes to both. Disclosure is the first line and the tag is on the chest shot.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Fabric close-up
“Run your thumb across this flannel with me.”
Tight handheld shot of The Samhain Flannel weave in daylight, then pull back to show it on the body. One take.
Brief 02
Fit check
“Here is how The Samhain Flannel fits me, no filter.”
Mirror or tripod, full length, turn once, raise the arms once. Say your own height out loud; no fit claims beyond the page.
Brief 03
Price on screen
“A real flannel for $30.00? Let me show you.”
Hold the State Forty Eight Flannel to camera, price as text on screen, then show the full cut. Check the live price before posting.
Brief 04
Family matching
“Dad's flannel, the kid's flannel, same weekend.”
Adult and Youth The Samhain Flannel side by side, one take, price for each on screen. Parent present for any minor.
Brief 05
Women's first wear
“Women's The Samhain Flannel, first wear, honest take.”
Unbox, try on, one cut to a walking shot outside. Say $59.99 out loud and name what you like and what you would change.

Every product line in a video comes off the claims sheet word for word, for example “Quality Flannels Built to Last.”, “Made in the USA”, “True to size”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Buyers who already post
Customers tagging Dixxon on Instagram and Facebook, the two social links on the site. Start with the ones already wearing flannels.
Trade and workwear communities
Barbers, welders and tradespeople. The Barber T-Shirt and the Work Hard Badge line speak to their day directly.
Fall and style creators
Flannel season, thrift and outfit creators with a small but active audience. Read the comments before the follower count.
Affiliate or ambassador page
I did not find an affiliate or ambassador page on the site. The roster starts from direct outreach, not an existing program.

Five filters, fewer each step

1Audience fit
The audience already wears flannels, workwear or band merch.
2Real comments
Recent posts carry real comments from real accounts, not bots.
3Clean first test
Good light and clear sound in one unpaid test video.
4Claims quiz
Passes a short check on the claims sheet before shooting.
5Disclosure habit
Puts the partnership disclosure in the first line, every time.

Part 7 of 15

Who

Barber or stylist
Films the chair all day; the graphic is a nod to that trade.
Likely product: Barber T-Shirt - Black
Fall outfit creator
Builds layered looks and shows how the flannel works through the season.
Likely product: The Samhain Flannel
Parent of a flannel kid
Dresses the family and shoots adult and Youth sizes together.
Likely product: Youth The Samhain Flannel
Party shirt host
Weekend and going-out content, loud prints, easy humor.
Likely product: Unhinged Party Shirt
Women's fit reviewer
Gives a straight read on the women's cut and the fabric.
Likely product: Women's The Samhain Flannel
Job-site worker
Shows the tank on the job, sweat included, no staging.
Likely product: White Work Hard Badge Tank - Red

Left off, every time

Always left out: accounts with bought followers, creators who will not show the product on camera, anyone who wants to make claims off the sheet, and minors without a parent present. Apparel rule: nothing about fit, fabric or origin that the product page does not print.

Part 8 of 15

First twenty

Barbers who film their chair between clients
Welders and fabricators who wear flannel on the job
Fall outfit creators with a small, active audience
Parents who dress the whole family in matching flannels
Women's streetwear creators who review fit honestly
Thrift and vintage flannel collectors
Motorcycle and garage builders
Off-road and UTV weekend crews
Hunters and campers who film gear reviews
Tattoo artists with a loyal local following
Classic rock fans who collect band collaborations
Bartenders and line cooks who wear party shirts out
Dads who review clothes in one honest take
Teachers with a fall wardrobe series
Coaches and ball players who wear jerseys
Beach and lake creators who show swimwear and shorts
Gift-guide creators who compare prices on screen
Unboxing creators with a steady upload habit
Sock and basics reviewers who care about fabric
Small-town creators whose comments are all locals

Part 9 of 15

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“Quality Flannels Built to Last.”
Opening or closing line on any flannel video
“Made in the USA”
Barber T-Shirt - Black videos only
“100% cotton”
Barber T-Shirt - Black fabric close-up
“True to size”
Barber T-Shirt - Black fit check
“Slightly tapered fit”
Barber T-Shirt - Black fit check
“Machine wash cold with like colors”
Barber T-Shirt - Black care mention
“80% polyester / 17% cotton / 3% spandex”
6pk Premium Core Crew Socks - Black fabric mention

Never said

Each one with the reason it stays out.

Every Dixxon piece is made in the USA
The origin line is printed on the Barber T-Shirt page only.
Free shipping on every order
The site ties free shipping to a spend threshold.
This sale price is permanent
Struck-through prices change; a creator cannot promise them.
The best flannel on the market
A comparison the page does not support.
It never shrinks or fades
Nothing on the pages read says this.
It fits every body type
Fit claims stay inside the size and fit lines on the page.

To confirm with the brand

Held until someone on the brand side signs off.

Flannels are made in the USA
Not printed on the flannel pages read; ask the team before anyone says it.
Flannel washing instructions
Care lines read are for the Barber T-Shirt; confirm the flannel version.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
For creators with a small but real audience; a low cap keeps the first test cheap.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
For creators whose first videos beat the median, posting seven a week without slipping.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
For proven flannel and workwear voices; the top cap is earned only after the data says so.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, never stacked.
The bonus is paid per video, only for the video that passes 100,000 views.
Only organic views count; paid views do not.
No bonus on a video that broke the claims sheet or the apparel rules.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

At ten creators and 303 videos a month, the simulator lands near 1.8M views and $5.74 per 1,000 views against the $1.00 target. Either 4.2% of videos go viral or the median video reaches 21,711 views.

Program facts

Dixxon creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Week 1
Warm-up
Claims sheet signed off, hook library started, first two creators briefed on The Samhain Flannel. Nothing paid until the sheet is approved.
Month 1
Ramp to ten
Two more creators join each week until ten are live. Five formats run, one variable per test, and the weakest hook is cut every Monday.
Month 2
Cut and double down
Formats far from the $1 target are dropped. Creators are moved between bands by data, not by follower count.
Month 3
Winners to paid
Organic winners past 100,000 views go through the organic-to-paid steps, with usage permission from each creator.
Day 90
Review the number
We compare actual cost per 1,000 views with the simulator's $5.74 start and the $1 target, then decide on keep, resize or stop.
Monthly ceiling
$15,000, bonuses excluded
All ten creators at the top cap is the most this roster can cost. Proposed, and approved by you before the first payment.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Report

Every Monday: videos posted, views, cost per 1,000 views by creator and by format, what we cut and what we shoot next. Reporting so you never have to ask.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Fabric close-up	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Fit check	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Price on screen	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Family matching	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Women's first wear	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Organic to paid

From organic to paid

Start organic
Every video is posted on the creator's own account first. Nothing is boosted before it has a result of its own.
Spot the winners
A video past 100,000 views, or one far under the $1 target, is flagged in the Monday report.
Get usage permission
The creator agrees in writing to paid use, with the disclosure kept in the first line.
Test as an ad
The winner runs as an ad with one variable changed, and the original keeps running organically.

From the video to the checkout

Link to the product page of the item in the video, never a general page.
Use Shop All only for videos that show several items.
The site prints $50+ Free Shipping; say it only after checking the live terms.
Flannel pages carry a quantity limit of four per customer; do not promise more.
No retailer was found on the site read, so every link goes to dixxon.com.

Part 15 of 15

Apparel rules

Apparel rules for creators

Clothing claims are small, but they are specific. These six rules keep every Dixxon video inside what the product pages say.

Fit only from the page
Say True to size or Slightly tapered fit only for the Barber T-Shirt. For other items, describe how it fits you, and give your own height.
Fabric only from the page
Quote fabric content exactly as printed, like 100% cotton for the Barber T-Shirt. Never guess a blend from the feel of the cloth.
Origin needs a source
Made in the USA is printed on the Barber T-Shirt page. For any other product, leave origin out until the team confirms the line.
Price is live, not remembered
Check the live price before posting. Struck-through prices change, so no one says a price is permanent and no one invents a deadline.
Youth line, parent present
The Youth shirts and flannels are for kids. Any minor on camera has a parent present and in charge of the post.
Giveaways and collabs need a brief
The site runs a Polaris RZR Pro R giveaway and band collaborations. Creators do not mention or run them without a written brief.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

Reviews already on a Dixxon page

Rating on the crew socks

An anniversary series in the menu

A free shipping line to quote

One variable per test

Losers killed early

A hook library, not scripts

One number to protect

Fabric close-up

Fit check

Price on screen

Family matching

Women's first wear

Four sources in

Five filters, fewer each step

Barber or stylist

Fall outfit creator

Parent of a flannel kid

Party shirt host

Women's fit reviewer

Job-site worker

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Warm-up

Ramp to ten

Cut and double down

Winners to paid

Review the number

$15,000, bonuses excluded

From organic to paid

From the video to the checkout

Apparel rules for creators

Fit only from the page

Fabric only from the page

Origin needs a source

Price is live, not remembered

Youth line, parent present

Giveaways and collabs need a brief

Want to see the first briefs?